The Purple Soul offers high-quality skincare products that are formulated with care, driven by principles, and tailored to your skin.
About
The Purple Soul is a skincare brand that focuses on beauty and science to create exceptional skincare products using clinically proven active ingredients that have been extensively researched and tested.
Visual Identity
Brand logo with a minimal look that conveys the concept of “Power of Science & Purity of Nature”. This logo reflects the brand’s commitment to nature and science by using the leaf icon in the negative space of ‘soul’.
Challenge
The challenge was that the brand was not communicating its key message effectively. They needed a strong visual brand identity that could communicate their values and purpose.
