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Notes from thekitchen.
Thinking on brand, design, performance, search and creators from the Social Donut team.
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Rebranding Is Not a Cure for Being Boring
Most rebrands are expensive haircuts for companies that are bored of looking at themselves. Here is how to tell if you actually…
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How Much Does a Website Cost in India? The Honest Answer
A website in India can cost 15 thousand rupees or 50 lakh. Both prices are real. Here is what you are actually…
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What a Performance Marketing Agency Should Actually Do for You
Most performance marketing agencies sell you dashboards and blame the algorithm. Here is what good performance marketing looks like, what you should…
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GEO in SEO: Full Form, What It Means, and How to Show Up in AI Answers
GEO stands for Generative Engine Optimization. It is how you get your brand named inside ChatGPT, Gemini, Perplexity and Google AI Overviews.…
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What a Social Media Marketing Agency Actually Does (and What It Should Stop Doing)
Posting three times a week is not a strategy. Here is what a good social media marketing agency really does, what it…
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Influencer Marketing in India: A No BS Guide for Brands
Influencer marketing in India is huge, messy and full of fake followers. Here is how to pick creators, what to pay, how…
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Why Your Ads Are Dying a Slow, Boring Death
Let’s be real for a second. Most of you are obsessed with the wrong thing. You spend your days tweaking pixels, sweating…
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Seedance 2.0 Changes the Game Because Prompting Is Becoming Directing
AI video has crossed an important line. Until recently, most AI video tools felt like experiments. You could type a prompt, generate…
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Why Your SEO Impressions Are Rising While Clicks Are Falling?
There is a strange pattern showing up in Google Search Console for many brands. Impressions are going up.Clicks are going down. On…
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