- 5.2xAvg. ROAS
- £0.72CPC (Meta)
- +38% QoQAuction Page View
- +27%Inquiries from Ads
- 3.9%Highest CTR Campaign
Brand overview
Fellows is one of the UK’s most respected auction houses, with a legacy of over 145 years. Specializing in luxury watches, fine jewellery, and antiques, Fellows needed to modernize its buyer acquisition efforts through precise digital marketing.
The challenge
- Reach high-intent collectors & luxury buyers online
- Drive traffic to timed and live auctions
- Maximize value per bid through education + FOMO
- Maintain brand heritage while modernizing ad execution
Luxury-centric targeting
- Geo-fenced campaigns across London, Birmingham, Manchester, and affluent postal codes
- Interest + Behavioral targeting: Watches of Switzerland, Chrono24, Sotheby’s, Gentleman’s Journal, etc.
- Custom Audiences: Past bidders, newsletter subscribers, lookalikes
Campaign types
- Google Performance Max for auction traffic
- Meta Ads for catalog exposure + retargeting
- YouTube Pre-Roll for auction previews
- Retargeting past bidders via custom pixel events
