- 2.4M+Influencer Reel Views (across 3 months)
- 450+Brand Mentions (UGC+Creators)
- 178Cost per qualified lead
- 3,800+Inquiries from Ads
Luxury, Reimagined for the Modern Indian Woman.
Brand overview
Zoya by the Tata Group is a luxury fine jewellery brand celebrating design as art and expression. With a presence in India’s most elite circles, Zoya speaks to the confident, evolved Indian woman, offering pieces that blend storytelling, heritage, and contemporary design.
The challenge
- Drive new-age brand relevance without losing heritage elegance
- Engage HNI audiences digitally without compromising luxury positioning
- Produce editorial-level campaigns with digital performance outcomes
- Elevate Zoya’s influence through creator-led storytelling
