The approach
We dug deep into Zimetrics’ DNA – their mission of turning complex data into clear insights. The key insight was drawn from mathematics: the concept of limits tending to infinity, representing boundless growth and potential.
What we did
- Crafted a logo inspired by the concept of infinity
- Built a modern, scalable visual identity
- Delivered brand guidelines for consistent rollout
logo concept
The logo represents the concept of limits tending to infinity, which means that there is no limit to what data can do for you.
The word “infinity” literally means without end. If the limit is $+\infty$, then the function increases without end. If the limit is $-\infty$, it decreases without end. We say a limit is equal to $\pm \infty$ just to indicate this increase or decrease, which is more information than we would get if we simply said the limit doesn’t exist.
Typeface
Aa
Plus Jakarta sans
Aa
Figtree
Dark Teal
- Hex #00878F
- CMYK 84 30 42 2
60%
30%
Mint Green
- Hex #008DC94
- CMYK 65 0 62 0
60%
30%
Voilet
- Hex #9245FF
- CMYK 61 71 0 0
60%
30%
Neon Yellow
- Hex #C7F121
- CMYK 27 0 100 0
60%
30%
Dark Grey
- Hex #151515
- CMYK 71 67 67 80
60%
30%
Light Grey
- Hex #D2D2D2
- CMYK 16 13 13 0
60%
30%
The result
With this rebrand, Zimetrics stands stronger against global competitors and continues to expand its partnerships worldwide.
