Digital Marketing Executive

If you live and breathe digital marketing, we want to talk to you.
We are looking for a Digital Marketer to develop, implement, track and optimize digital marketing campaigns across all digital channels.

What does a Digital Marketing Executive do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Digital marketing executives will work with the marketing teams, supporting teams (such as programmers, designers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics, Omniture, WebTrends, MixPanel)
• Working knowledge of ad serving tools (eg. DoubleClick)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking, to be able to dissect existing campaigns and present analytical proof
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Should understand Communications, Branding, Marketing, Business, New Media or Public Relations

Tools

• Should be well versed with MS word, Power-point and Excel
• Must know how to use Google Analytics
• Knows how to use Ad Managers eg. LinkedIn Ads, Twitter Ads, Adwords
• Working knowledge of Adsense and DoubleClick
• Knows in and out of FB Page and Business Ad Manager
• Ability to understand SEO & Traffic Reports of SEMRush, Moz , Ahref.
• Brownie points for
  • Other tools you are well versed with
    eg. Adobe Illustrator, Photoshop etc
  • Other advertising & social platforms you are comfortable using
    eg. Reddit Ads, Amazon Advertsing, Pintrest Ads, Twitch Ads
  • Worked with Affiliate networks eg. affle, infoedge