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Notes from thekitchen.
Thinking on brand, design, performance, search and creators from the Social Donut team.
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UI UX Design Explained: The Real Difference Between UI and UX
UI UX design in plain English. What UI and UX each mean, how the process works, what you should get delivered, and…
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What Is Brand Identity? Components, Process and Costs in India
Brand identity is the system of logo, colour, type, voice and rules that makes you recognisable. What goes into it, how to…
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What Is Digital Marketing? A Plain English Guide for Business Owners
What is digital marketing? It is selling through search, social, ads, email and your website. Here is what it covers, with examples…
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How the Instagram Algorithm Works in 2026: Feed, Reels, Stories and Explore
How the Instagram algorithm works across Feed, Reels, Stories and Explore, which signals matter most, and a practical playbook for what to…
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What Is UGC Content? UGC Creators, UGC Ads and What to Pay in India
What is UGC content, what does a UGC creator do, and how do brands in India brief and pay them? A practical…
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Landing Page Design Is Not Decoration. It Is an Argument.
Your landing page has one job and about three seconds to do it. Here is how we design landing pages that make…
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Rebranding Is Not a Cure for Being Boring
Most rebrands are expensive haircuts for companies that are bored of looking at themselves. Here is how to tell if you actually…
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How Much Does a Website Cost in India? The Honest Answer
A website in India can cost 15 thousand rupees or 50 lakh. Both prices are real. Here is what you are actually…
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What a Performance Marketing Agency Should Actually Do for You
Most performance marketing agencies sell you dashboards and blame the algorithm. Here is what good performance marketing looks like, what you should…
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GEO in SEO: Full Form, What It Means, and How to Show Up in AI Answers
GEO stands for Generative Engine Optimization. It is how you get your brand named inside ChatGPT, Gemini, Perplexity and Google AI Overviews.…
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